Privacy & Cookies
Privacy Policy
Last updated: 18 April 2025
TMH (Morecambe) Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and retain your personal data, and your rights under the UK GDPR and Data Protection Act 2018.
1. Information We Collect
-
Information you give us
- Name, email address, postal address, phone number, payment details when you make a booking or register.
- Survey responses, feedback, preferences.
- Identity documents (e.g. passport, driver’s licence) at check‑in (legal requirement).
-
Information we collect automatically
- IP address, browser type/version, device identifiers.
- Pages visited, links clicked, time and duration of visits.
- Referrer URL, search terms, error logs.
-
Cookies and similar technologies
See our Cookie Policy for full details of the cookies we use and how to manage them.
2. How We Use Your Information
We process your personal data for these purposes and on these legal bases:
| Purpose | Legal Basis |
|---|---|
| To fulfil your booking and provide services (rooms, dining, etc.) | Performance of contract |
| To send booking confirmations, reminders, offers and updates | Consent; Legitimate interest |
| To improve our website, services & customer experience | Legitimate interest |
| To comply with legal obligations (e.g. identity checks, accounting) | Legal obligation |
| To prevent fraud and ensure security | Legitimate interest |
| To carry out surveys and market research | Consent |
3. Data Retention
We retain personal data only as long as necessary:
- Booking & identity data: retained for the duration of your stay + 6 years (legal/accounting).
- Marketing consents & preferences: until you withdraw consent.
- Analytics & website logs: aggregated or anonymised after 2 years.
- Complaint records: 5 years from resolution.
4. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your data (“right to be forgotten”) in certain circumstances.
- Restrict or object to our processing of your data.
- Data portability (receive your data in a structured format).
- Withdraw consent at any time (where processing is based on consent).
To exercise any right, please contact our Data Privacy Lead (see below). We will respond within one month.
5. Cookies
We use cookies to:
- Enable core site functionality (essential cookies).
- Analyse site usage and performance (analytics cookies).
- Personalise marketing and promotions (marketing cookies).
Please refer to our Cookie Policy for a full list of cookies, purposes and how to manage or withdraw consent.
6. Disclosure of Your Information
We do not sell or rent your personal data. We may share data with:
- Service providers who help operate our website, process payments, perform IT support, marketing.
- Legal & regulatory bodies when required by law or to enforce our rights.
- Acquirers in the event of a sale or merger of TMH (Morecambe) Limited, subject to confidentiality.
All third parties are contractually bound to keep your information secure and use it only for permitted purposes.
7. Third‑Party Links
Our site may contain links to external sites. We are not responsible for their content or privacy practices. Please review their policies before providing personal data.
8. Children
We do not knowingly collect data from anyone under 13. If you learn we have collected data from a child under 13, please contact us and we will delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will:
- Post the updated version on this page with a new “Last updated” date.
- Notify you by email if we make material changes (if you have opted in).
10. Contact Us
Data Privacy Lead
TMH (Morecambe) Limited
25 Lord Street, Morecambe, Lancashire, LA4 5HX
Email: privacy@themorecambehotel.co.uk
Phone: 01524 415 239
If you have any questions, requests or complaints about this policy or our processing of your data, please get in touch. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.
Cookie Policy
Last updated: 18 April 2025
This Cookie Policy explains how TMH (Morecambe) Limited (“we”, “us”, “our”) uses cookies and similar tracking technologies on https://www.themorecambehotel.co.uk. It applies to all users of our website.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They store information about your visit and remember your preferences or actions.
Similar technologies include:
- Web beacons (also known as tracking pixels)
- Local storage objects
- Device identifiers
2. Why We Use Cookies
We use cookies to:
- Enable core functionality (e.g., secure login, shopping cart, identity verification)
- Improve performance and analytics (understand site usage, error detection)
- Personalise your experience (remember language/region, display relevant offers)
- Deliver marketing and advertising (targeted ads based on interests, measure campaign effectiveness)
3. Types of Cookies We Use
| Category | Purpose | Examples |
|---|---|---|
| Essential | Required for basic website operation and security | Session ID, authentication cookies |
| Analytics | Collect information on site usage to improve services | Google Analytics (_ga, _gid) |
| Functional | Remember user preferences and settings | Language, currency selector |
| Marketing | Track visitors across sites to display relevant ads | Facebook Pixel, Google Ads (_gcl_au) |
4. Third‑Party Cookies
We may allow third‑party service providers to place cookies on your device for analytics, advertising and other purposes. These providers include, but are not limited to:
- Google Analytics
- Google Ads / Google Marketing Platform
- Facebook / Meta Pixel
- Booking and payment platforms
Their use of cookies is subject to their own privacy and cookie policies.
5. Managing Your Cookie Preferences
When you first visit our site, you will see a cookie banner with options to:
- Accept all cookies
- Reject non‑essential cookies
- Manage individual cookie categories
You can change or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer.
To delete cookies already stored on your device, you can use your browser settings. For more information, visit:
- All About Cookies
- Your browser’s help section
6. Changes to This Cookie Policy
We may update this Cookie Policy as our practices or applicable laws change. We will post the updated version here with a new “Last updated” date.
7. Contact Us
If you have any questions about our use of cookies, please contact:
TMH (Morecambe) Limited
25 Lord Street, Morecambe, Lancashire, LA4 5HX
Email: privacy@themorecambehotel.co.uk
Phone: 01524 415 239